Intelligence deeply integrates Google Analytics with WordPress, providing you with detailed insights into your site’s traffic, content value and user engagement. Intelligence is like having Google Analytics on steroids injected directly into your website.
If you can’t measure it, you can’t manage it. Intelligence extends standard Google Analytics so you can analyze broader and deeper. Move beyond basic page views with extended event tracking and segmentation.
Google Analytics is great, but let’s face it – how much do you really look at it? The goal should be to empower people to make better decisions. So we put the data where people will actually use it, in the CMS. Intelligence seamlessly integrates analytics data and enhanced reports into WordPress’ admin to make sure you’re always well informed.
Traditional analytics is the leading cause of vanity metrics tunnel vision. Now you can associate scores with key metrics summing dozens of data points into a single, easy to understand value. Discover the signal through the noise and regain your sanity.
Identify the 20% that returns 80% of the results. Compare vital website assets such as content, traffic sources, and visitors to determine what is providing the most value. Once you really know what is driving results, what to do (and what to stop doing) becomes clear.
Is your best data hidden away in pieced together spreadsheets? No more. WordPress integrated scorecards provide a 360 degree view of what is driving value for content, traffic sources and visitors. In a single click authors can understand what content is truly king (and why), marketers can identify the most effective channels, analyst can uncover insights faster and stakeholders can know what is driving ROI.
It’s not just about page views and events generated by faceless masses. It’s about understanding each person. Open Enterprise Intellignece™ enables you to track individual visitors to your site. See who has viewed specific pages, shared a blog post, or visited your site from Facebook – and of course, determine who your Most Valuable People (MVPs) are.
You can’t sell to someone you don’t understand. Yet it’s said you can’t understand someone till you walk in their shoes. Now you can do the next best thing; virtually following their journey. With Intelligence you can retrace your visitors steps in both report form or a nifty virtual clickstream.
The Internet provides a wealth of information about your customers. Now you can leverage the cloud to engage and sell smarter. Intelligence gathers data from form submissions and the cloud of public information to provide powerful insight into your contacts in one place.